Nokia asked us to help shape and build a vision for the future of collaboration and innovation.
The vision would involve the creation of a platform aimed at bringing together a broad range of innovative individuals, companies, organisations and investors, in an environment that included patent libraries, API documentation, whitepapers, thought-leadership publishing, co-creation tools, as well as testing and incubation programmes.
– Creative & UX Lead
From pitch briefing through to pitch-win, I worked within a client + agency team to help drive aspiration for the platform, leading UX and creative processes, working closely with stakeholders to help define and position the brand, as well as technical and service aspects of the platform.
The process involved creating, workshopping and shaping service concepts and rapid stakeholder testing through extensive prototyping.
Open-Ecosystem.org MVP soft-launched in Q2 2017, with a partnerships phase attracting organisations with their own patent portfolios and R&D expertise.
The platform currently has over 39,500 users, hundreds of active projects and challenges, and a growing range of communities and partners, with Nokia's own substantial R&D footprint being joined by those such as Dell, Microsoft and Barclays.
The platform continues to evolve and develop, as features that form the full vision continue to be rolled out over time.
Rapid IA & User Journeys
We were going to need to hit the ground running, creating a proof-of-concept proposal that looked beyond MVP, while producing work that could serve as the foundation for a first release.
IA and user journeys were planned for all MVP features as well as MVP stretch and post-MVP features for all user-types, centering on registration, team and project creation, the various uses of the asset library and routes to incubation.
Additional features such as the collaborator and content recommendation engines were also mapped, to show how the platform could become smarter and more self-sustaining.
Prototyping the Big Story
Rapid prototyping became the key to supporting the highly iterative process of concepting and approval, required to help define MVP as well as the full offering ahead of development kick-off.
It was important to show the many facets of the platform, internally framing and testing models for supporting and fostering key objectives, such as access and use of the library, as well as collaboration and co-creation.
Central to this process were multiple mid-fidelity prototypes for key user journeys, as well as a single, 120-screen prototype being created to distill the broader vision.
A Library Full of Inspiration
At the heart of the platform would be a library with a broad range of material aimed at inspiring and facilitating innovation, all gathered from partners and other contributors aiming to participate and leverage untapped potential hidden in their own IP.
Patents, product roadmaps and technical specification documentation would sit alongside source code libraries and industry and academic white papers.
The experience for this would be critical to the success of the platform. An ‘App Store’-like approach to UX was devised to better promote engagement and discoverability, with options for a standard repo UI for those may prefer a more direct experience.
Projects & Challenges
Projects can be created by any user, either completely fresh or inspired by library assets or editorial content.
Project owners can create teams, attach library assets, connect project, comms and development tools such as Slack, GitHub and Trello, book access to hardware and software testing facilities, and even associate custom NDAs and legal conditions with their projects and teams.
Partners would also be able to create real-world challenges, often associated with specific library assets, to stimulate project activity and innovation around their own IP.
Innovation & Co-Creation
User profiles would be self-tagged with key areas of expertise. This would allow users to find potential collaborators spanning many disciplines, from programmers to project managers, technologists to investors, and create ad-hoc, multidisciplinary teams around each project.
Users can explore, filter and discover suitable candidates, either from existing OEN users or by inviting new users to the platform, directly into project teams. Corporations and large organisations would be able to on-board larger teams using company LDAP profiles.
Users can also tag their interest in any library asset, feeding the automated ‘match-making' engine which will propose them as candidate collaborators to those starting a project that uses that asset.