Microsoft needed design and content support for Stephen Elop, VP of their new Devices Group. Stephen was scheduled to launch a new brand positioning during his first keynote presentation in Atlanta to an audience of over 12,000 Microsoft Sales people at their annual Microsoft Global Exchange (MGX) event.
Stephen would need content supporting the new, human-centric brand position as part of a digital work/life balance story.
– Creative, Art Direction
I continued my role as one of the senior members of the agency-side creative, design and content team supporting VP Stephen Elop and other department heads at Microsoft Devices Group (and previously at Nokia) in internal and external marketing events, including public device launches at locations around the world.
I considered that a brief, human-centric video piece would form the perfect transition into Stephen's keynote. The new brand essence video gives us a glimpse into stories of how our everyday devices help make meaningful moments happen; big and small.
The video perfectly set the tone and was one of the most successful and well-appreciated pieces of content of the 3-day event, receiving applause from the audience and appreciation from multiple figures in the Microsoft Senior Leadership Team.
Microsoft Global Exchange
MGX is the biggest internal event of the Microsoft calendar, with 12,000 key members of their sales and marketing teams coming together to learn about performance, new initiatives and directions in three days of updates, talks, workshops and keynote presentations from division VPs and the CEO.
The Little Big Things
Microsoft were introducing a new position based on ‘digital work/life balance’ – a shift from their long-standing, enterprise productivity position. There was a need to create a tonal shift ahead of VP Stephen Elop's first keynote speech as VP of Microsoft's newly created Devices Group to 12,000 of their key global, regional and national sales teams.
I devised a simple idea that focussed on telling simple, intimate stories – taking the focus away from the products themselves to see the many big and little ways technology and mobile devices help bring value to moments in our day — and remind the audience of why people invite technology into their lives — and the difference we can make.