The experience
is the product
As cost and convenience become less differentiating in a saturating market, ‘experience’ becomes the de facto consumer currency by which products stand out, achieve traction, and grow
I bring together strategic, insight-led thinking and effective, goal-driven experiences to drive the Why? and the What? behind products.
A curious, passionate and value-oriented mindset, driven to stretch for real, differentiated value propositions and ambitious business and customer impact.
My pathway here has involved Ul design and web development, creative leadership and art direction, UX and experience architecture, to experience strategy, product delivery and new product initiatives.
I've been drawn progressively closer to the 'Why?' and the 'What?' of digital products — from shaping the mission into strategic business objectives and opportunities, through to how experiences can connect opportunities present in the unmet needs of businesses, customers and markets.
The Clifton Gallup CliftonStrengths assessment puts my Top Five themes in the Strategic Thinking domain…
"You are fascinated by ideas…
…always looking for connections…
…a new perspective on familiar challenges."
"You like to think. …to solve a problem or develop an idea or understand another person's feelings."
"…enables you to sort through the clutter and find the best route.
…see patterns where others simply see complexity."
"You are inquisitive.
…because it interests you. And yours is the kind of mind that finds so many things interesting."
"The future fascinates you…
…a better product, a better team, a better life, or a better world -- it will always be inspirational to you."